Kit Brands and Football Clubs, how they do Business Together

Understanding the Relationship

Football Club

Kit Manufacturer Brand

Product

Football clubs in this exchange secure contracts that give instant payouts or royalties off product sales. Clubs then grant the manufacturer to use their image rights and their brand to promote and create the product

The Kit manufacture can now produce the kit, training gear, and other gear for the club. While creating the kit is important, the manufacture ensures that the kit can end up in retail stores efficiency

Our Football Kit is created. Every season different, with typically three variants of kits for home, away, and third, all with different designs. Comfort is taken into account for the players and fans.

Biggest Kit Manufacturers

Amount of Clubs in top 5 Leagues in Europe

8

14

12

15

7

Clubs With Most Revenue from Kit Sales

Barcelona Merchandise sales skyrocket over big clubs in Europe, nearly doubling the revenue of a clubs like Revenue and Chelsea. This chart really puts into perspective the amount between each other that Europe's biggest clubs pull in

Nike VS Adidas

Two global sport manufactures, always competing to be the best known brand in football

From the Chart we can see that Adidas is just beating Nike on Merchandise Revenue, as contracts with teams expire and new contracts are created this chart will differ.